Growing customer loyalty through perception and delivery

This page includes a number of downloads which you are free to use. If you cite the downloads elsewhere (e.g. on your website, via a blog or at a conference), please do refer to Red Page Consulting as the originator and copyright holder.
The Publishing Consultant - March 2012 issue
Red Page Consulting Special Report on Predictive Analytics to Boost Revenues and Profits
Red Page Consulting and You - information for clients
Case Study - A Travel Publisher Seeks a New Direction
Case Study - Outsourced Marketing for International Pharma Publisher
Online Brand Strategies for Publishers
How to write a sales letter that sells - copywriting download
Pricing subscriptions to deliver customer loyalty (published in In Publishing Magazine)
Avoiding unprofitable customers (published in In Publishing Magazine)
Practical Template: Avoiding unnecessary pressures on prices and margins in publishing